We live in the 21st century which global technologies, connected devices dominate in this century. We encounter with mobility, unlimited levels of speed and accessibility in getting information in each moment of daily life. People's demand is everything to be instantly accessible. They don't desire it, they expect it. As a matter of fact, real-time marketing has become more demanding than ever in expanding our business. Real-time marketing is not the traditional way of marketing. However, it is not a complicated method, and you need to be always available for trends and new information.
Additionally, a good analyzing of customers will always help you too. The tools are your information gadgets, social media profiles and that's all. Real-time marketing aims to create an idea which is not ordinary. Especially, real-time marketing became popular after 2010, when digital platforms had already started to influence society.
Experts called it real-time marketing on purposely because this marketing takes place at the moment. We want to point out the "moment". It can possess many forms. It could be the moment that the suggestion becomes accessible, the moment that a client wants something, or the moment that an event begins. Real-Time marketing focuses on uniting with your customers during crucial times when engagement will be most productive.
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