AI is one of the more exciting things to happen in advertising over the past few years. With the boom in mobile ads, AI can deliver relevant ads to mobile users. From searching for products to trying them out in stores, artificial intelligence has turned into a powerful tool that is reinventing how advertisers reach their desired audience.
It comes with a number of advantages, from saving costs to making online ads more effective. But you dont have to take it from us, thats how the industry feels about it as well. Its a change that has attracted billions of dollars in investment, and will likely continue to do so for the foreseeable future.
All the best for your next argument? Now you know how AI can make marketing as an investment center and not a cost center!
https://www.zappian.com/ai-will-make-your-marketing-10x-more-effective/
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