A well-run blog can help you:
Improve SEO ranking (Google loves fresh content)
Drive traffic to your website (e.g. you can promote your fresh content on social media so you are not a one-trick pony)
Boost your expert status with high-value and relevant content (people pay more for experts)
BUT, if you don't have a content marketing strategy to maximize the revenue-generating potential of your blog, you are just typing and hoping for the best.
Here are 5 easy ways you can start to use your blog posts to generate income for you right away:
Drive Traffic, Grow Your List Submit a guest post
After you labor over a blog post, make sure you share it with the world! Sharing the link to your post will drive traffic to your website, and if your readers like what they see, they are likely to look around.
You can also use this as an opportunity to grow your list. At the end of each blog post, add your newsletter sign up form and ASK your readers to subscribe to your newsletter to get more of such great content. (Scroll all the way down to see this tip in action). If you use Word Press, there is a widget call "After Post" - you just have to set it up once and the sign up form will appear at the bottom of each blog post.