5 Ways to Jumpstart Your PPC Campaigns

Avoid Broad Match Keywords

One of the biggest mistakes that marketers have been doing for a very long time is ignoring the difference between choosing specific keyword match types and setting all keywords as broad match, which means that your ad will be visible not only for your chosen keyword phrase but also for any similar phrases or relevant variations your advertising program deems appropriate. Although broad match placements can help in increasing the exposure of a brand, they will attract irrelevant traffic that costs you money.

Include Negative Keywords Too

Pay-per-click marketers often fail to include negative keywords, which allow you to specify where your ad should not appear. For example, if we plan to start our PPC campaign, in our Show Marketing Ideas and Christmas Marketing Ideas example, the words Show and ideas could be designated as negative keywords to help exclude such irrelevant placements of ads.

Keep an Eye on Your Competitors

Do the research and track the campaigns of your competitors. Find out who your prime competitors are and what their best keywords are. You can avoid the process of split-testing when you know their best keywords. Take note of how theyre designing their PPC ads and then design better ads. Remember to never make your ads look similar to your competitors. You need to stand out from others, even from your competitors rather than to look like a copy-cat.

Stop Poorly Performing Ads

From New Year 2021, add an important thing in your New Year Resolutions, Stop carrying dead bodies on your shoulder, just because you dont want to dump them, which means stop your PPC ads that are not performing or are performing very poorly as they are not giving you any profit & PPC campaign strategy. Keeping them live just because you are charged only when someone clicks is like keeping a filed machine in your workshop and feeling that you are not losing anything because you are not switching it ON. You are wasting some amount from your budget which is generating nothing for your business, your tracking efforts, a space on your tracking dashboard, etc. So, do what most marketers ignore doing, stop your poorly performing PPC ads.

Change Your Calendar and Your Marketing Strategies

PPC campaign is a bit complex but efficient way of digital marketing and with Martech Cubes magic wand, you can minimize the commonly ignored mistakes and clear your way towards maximized ROI. Just remember, once your PPC campaigns are built, you need to constantly monitor your performance and keep updating and improving your PPC marketing strategy. Now its your turn to enhance your PPC performance game, and with these PPC tactics, we are sure youll be climbing your performance incline to the top with the utmost ease.

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