Google AdWords Keywords are the words Internet advertisers use to draw in prospective customers, the words they have researched and identified as being the best to trigger their ads and therefore giving them the maximum amount they will Pay Per Click (PPC).When ever any internet user goes looking for something on the World Wide Web using Google's search engine after entering their search criteria and clicking the search button, a list of relevant words will be shown, usually on the right-hand side of the screen, occasionally above the main search results these are known as "sponsored links".IQ Infotech is the best Google Adwords Company which provide the all services.
The order in which these paid-for listings appears is totally dependent on other advertisers' bids (PPC) and the "quality score" for a given search of all ads shown. Quality scores are calculated based on historical Click-Through Rates (CTR), relevance of the advertiser's ad incorporating, both text and keywords, the advertiser's account history, and other (unknown search algorithms) deemed relevant but ultimately decided by Google.
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