Real Estate Marketing Associate
Baton Rouge in Louisiana (United States)
Publish date: October 1, 2015 08:21
Price: Free
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Description
Mission Capital Advisors
Description:
We are a rapidly growing Real Estate investment firm and we are looking for a Marketing Associate to join our Baton Rouge office. This position is responsible for all digital, social media, direct mail / email and traditional marketing / advertising efforts for a portfolio of single family homes across the Southeast and Midwest.
We are looking for a saavy and efficient marketer who can reach many pools of prospective buyers/renters via multiple advertising channels – print, direct mail / direct email, online (Zillow, Trulia, Postlets, etc) and via social media (Facebook, Google Adwords, Twitter, etc). This fast-paced marketing role reports to and has direct access to Senior Management and participates in establishing and implementing major goals and objectives of the company.
Responsibilities:
· Implement all marketing and advertising efforts for single family homes available for purchase and rent-to-own.
· Write all advertising copy and compose all social media advertisements.
· Modify and customize social media ads to increase click through and call center response.
· Keep all on line and social media sites up to date with current listings.
· Manage marketing budget and determine best use of budget across advertising options; analyze advantages/disadvantages of specific advertising media and opportunities.
· Provide creative direction in development of marketing materials, communications, advertising, and educational materials to facilitate marketing efforts.
· Input and track listings in multiple on line databases (Zillow, MLS, Postlets, etc).
· Manage lead tracking in CRM, Excel or MS Access and adjust call center scripts as necessary to collect necessary lead data
Qualifications or Skills Required:
· Bachelor’s Degree.
· Minimum of 2 years’ experience in Real Estate Marketing, ideally with a focus on web-based marketing.
· Ability to identify target market, create effective marketing campaigns to reach and connect with the target markets and track progress.
· Report to senior management with comprehensive written reports (MS Word and Excel)
· Ability to expertly utilize Zillow/Postlets, Trulia, MLS and social media sites for marketing
· Must be able to design marketing material
· Managing fast paced work flow and strict deadlines.
· Excellent interpersonal skills along with strong verbal and written communication skills.
· Ability to plan and carry out responsibilities independently and work under limited supervision.
· Proficiency in Facebook Ad Reporting, Microsoft Office (Excel and Word)
· Proficiency in Adobe creative suite not required but a plus
· Successfully pass background check and drug test; Baton Rouge, Louisiana, United States; User's other ads
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