Junior Marketing Manager - Lexington, MA

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  • Published date: October 1, 2015 06:27
    • Lexington, Massachusetts, United States

Company Name:

Linium is in search of a Junior Marketing Manager in Lexington, MA for a fast-growing software firm. This candidate must be well-rounded and highly-collaborative and will work in a casual, friendly, fast-moving environment. You will wear many hats! Join the team and help define and drive new lead generation strategies and results that support the companys aggressive growth objectives; build new/additive joint marketing strategies with company partners; develop and deliver new content marketing programs.

Duties of the role:
Manage the marketing content calendar and the related promotions calendar
Drive inbound leads through partner and content marketing programs, including customer success stories, videos, white papers, infographics and more
Create and optimize email nurturing programs to move leads through the sales funnel and generate pipeline
Measurably increase website traffic and conversions through partner content marketing programs
Collaborate cross-functionally with our sales, engineering, services, and product marketing team to produce compelling content
Take an integrated approach to marketing, repurposing technical content, customer wins, presentations and more for demand generation programs
Develop a metrics-driven approach to success measure and optimize form completes, email click throughs, pipeline generation, etc.
Make use of analysis of results to change our designs and texts for better performance

Successful candidates will possess the following skills, education and experience:
B.A. or B.Sc. in a relevant field of study
2+ years B2B marketing experience with a strong focus on content and/or partner marketing for a technology company
Metrics-driven, results oriented, marketer who understands the value and benefits of marketing automation
Excellent writer with superior grammar and proofreading skills
Passion for technology and the company mission
Results-oriented experience with social media, especially Twitter
Great learning aptitude!
Knowledge of databases a plus
Must be open to reporting into the office 5 days a week
Prior working experience with Act-On and/or Salesforce.com a plus

To apply for this position please use the following job link provided:

For more information on this position you can contact:
Amy Alvarez - Senior Talent Acquisition Manager @ Phone: 518-689-0706

Why Work With Linium for Your Permanent Job Search?
We are focused on meeting your individual career needs offering great jobs with the best employers in the Region.
Increase your exposure to companies by increasing the number of jobs you apply for
A Recruiter is like a hiring coach, they will guide you through the process, give you tips, prepare you for your interviews and navigate offers and negotiations
Get the inside scoop on positions that are only filled through Professional Recruitment Firms
Liniums services are FREE to all job seekers!

What to expect once youve applied:
Once your resume has been received, The Linium team will review your credentials to match your qualifications against all of the open positions, including the one you applied for. If you are qualified for any of the current job openings, a member of the Linium team will contact you.

We Care!
We understand job searching is stressful! We know that finding a better job to advance your career and your income is important. We will be there every step of the way helping you navigate through the complexities of job searching in todays economy.

As an Equal Opportunity / Affirmative Action Employer, by choice, Linium will not discriminate in its employment practices due to an applicants race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, physical and mental disability, criminal record, genetic information, predisposition or carrier status, status with respect to receiving public assistance, domestic violence victim status, a disabled, special, recently separated, active duty wartime, campaign badge, Armed Forces service medal veteran, or any other characteristics protected under applicable law.
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