The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success Paperback
https://amzn.to/35Qgjrs
Being empathetic at work means seeing the situation from anothers perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy.
Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful.
Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy.
Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty.
She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic and innovative workplace culture.
Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits.
In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society its great for business, and may transform you at a personal level, too.
Buy Book Here : https://amzn.to/35Qgjrs
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