Starting a business is hard. The challenge of this era is not the lack of information but the abundance of it. There is so much information out there about anything that it has become very confusing. The irony however is in that with so much information, there are still so many economic problems to be solved and social needs to be met. The answer to the serious challenges mentioned here lay in the entrepreneurial and small business development in all sectors of the economy.
Responsible entrepreneurship is not only about making money but more about providing solutions to problems and meeting needs in whichever form or shape they may be and in the process making lots of money. The author of this book views entrepreneurship as a calling to change lives and the environment for the better. There is power in doing what responsible entrepreneurs do and with great power comes great responsibility.
Entrepreneurs and Start-Ups: The Fundamental Truths highlights both the human and the business expectations of entrepreneurial attributes which are critical for the success of any enterprise. How the entrepreneurs start their businesses has a significant impact on the success or failure of their enterprises. So, starting right is critical and it involves giving attention to basic but crucial factors that are often ignored.