Women in Marketing - International Womens Day
We humans and the world has evolved over the years, from the Stone Age to the present Meghalayan Age, even marketing has evolved with us. Though marketing has its roots deep in the past, it has been consistently evolving since the industrial revolution. From the production-centered industrial era; where businesses believed in the availability and affordability of goods to do the job, to the present relationship-centered era, where businesses and marketers believe a good relationship with customers does the job.
As we all know, marketing is an ever-changing and evolving industry. Women in Marketing have grown with the industry. Marketing that we see today is largely different from what we witnessed when we had just entered our teenage, around a couple of decades back.
VP of Marketing at Chorus.ai, Natalie Severino - supporting the stance gives a perfect explanation of the situation In todays remote environment when teams are more siloed than ever before, women leaders can be a unifying force between sales and marketing. Only 25% of salespeople in the tech industry are women, and only 12% of that number are female sales leaders. Together, we can help lay the foundation for the next generation of women in sales and marketing by providing opportunities for mentorship, sharing the tools that helped us get to where we are, and inspiring more women to join the industry.
Dissecting Marketing Liberation Through a Womens Glasses : All of us will agree that women are born multitaskers, and way ahead in handling multiple things when compared to men and marketing empowers them more in the right direction. Marketing is the combination of art, science, and now even technology, which brings all the three worlds together.
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