Data Cleansing is a process in which your data will be updated and modified regularly. As you will have new customers in your company it becomes important to update them with your latest information or tell them about your products and services. You cannot use the same data over a long period of time. So it becomes necessary to keep updating your data with the latest technologies if required.
Data cleansing may be defined as a process in which the old data or the unnecessary data will be deleted or the incompleteness of the data will be deleted and replace them with the valid or new data which will be verified. This process will lead you to the greater efficiency of your database system.
This will help you to remove unwanted data from your database system and increases the efficiency of your lists which will lead you to the increase in the productivity of the sales leads and also increase in the conversation rates in your website.
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