The various kinds of services offered by the call centres to the FMCG/CPG industry are:
- - Customer service: handling any kind of problems and queries from the customer, this can be handled by a call centre agent.
- - Outbound sales campaigns: calling customers to advertise and market a specific product, it can be a new product or an existing product.
- - Products and service promotions: Paid promotion of any products and services that the clients require the call centre to do.
- - Order processing: this would be a non-voice process where the call centre agent will be handling the orders making sure that what is ordered is what is delivered.
- - Customer retention: Making sure to call the customer once in a while and keep them happy and retain them to ensure a growing customer base.
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