Have you ever visited a businesss website, looked around for a bit and then left, just to find their advertising following you around from site to site for days or even weeks? Thats retargeting.
Lets take a closer look at retargeting for a moment...
Retargeting is the practice of serving ads based on prior engagement. It is a powerful branding and conversion optimization tool that can help you keep your brand in front of bounced traffic after they leave your website. When you consider that less than 2% of average customers are ready to buy when they visit a site for the first time, youll begin to understand just how important retargeting really is.
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