Internet searches deliver hundreds of sites with advice about how to market a book, some of which are accurate, some of which are not. Professionals at Smith Publicity have said that effective book marketing requires several tactics. These tactics all depend on the book, author, and target audience, and the key to success is discoverability. It means distributing information about the book into places where potentially interested readers can discover it. Some of these paths are well-marked, while others are not.
Online promotion, which tends to be produced by large bookselling websites, is more available than ever before. But interviews from more traditional media outlets, like articles and on-air interviews, continue to bring impressive results. An author who uses only one method or the other is not likely to have the success of an author who utilizes several. Strategic combinations of marketing and publicity methods significantly increase the potential for successfully selling books.
An author's public face, or author brand, is an equally important marketing tool. Many times when potential readers discover details about an author, they develop a keen interest in reading their book. Authors who promote non-fiction books often find that being referred to by the media as a subject matter expert is an excellent way to promote their book subtly. In interviews with an author, the content always includes a reference to the author's latest book. That information reaches audience members, and those who become most interested will often buy the book.
Active social media channels are crucial for authors and publishers. The online conversation through social media lets fans feel a personal connection and keeps them up to date about new work. It's essential to keep social media accounts active once they're established to keep them from looking dormant. Regardless of the channel, it's crucial to remember that media attention is progressive. Promotion usually begins small and local, and then over some time, it extends to more extensive national and international media. The media from the town you're in might be the best place to start.
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