Sr Digital Marketing Manager

  • Free
  • Published date: October 1, 2015 06:27
    • Watertown, Massachusetts, United States

Company Name:
Bay Shore Staffing



The Senior Digital Marketing Manager is responsible for developing strategies and plans to drive paid individual and small group subscriptions and grow the member network of free users. The Marketing Manager works with colleagues in the Epocrates Marketing team to design and operationalize acquisition, renewal, and expansion campaigns using email, on device marketing messages, customer service, PPC, OLA, and other more traditional channels to reach caregivers and convince them that paying for Epocrates premium services improves their ability to make decisions in the moments of care. The Manager should be a detail-oriented and creative marketer, who wants to help inspire innovative marketing ideas to build the Epocrates and athenahealth brand while drive more effectiveness and efficiency into subscription campaigns.

Our client has the #1 Medical app. U.S. health care professionals rely on Epocrates for clinical content, practice tools, and health industry engagement at the point of care. Epocrates has established a loyal network of more than one million health care professionals, including 1 out of 2 U.S. physicians, who routinely use it for clinical decision support, streamlined workflow, and better patient care.

Job responsibilities:

Develop campaign strategies and plans tied to key subscription goals


Identify areas for optimization and increased conversion


Test, test and test again


Define audience segmentation recommendations


Develop marketing briefs to drive creative development


Coordinate with analytics, creative services and Product Management


Develop packaging and merchandising recommendations and positioning


Report on program results and progress against goals and targets


Plan and execute in-market campaigns


Oversee Marketing Communications to sales team, including weekly updates, regular meeting attendance, and inventory monitoring


Define and manage annual budgets


Identify and manage program/operational risks




Experience:
The ideal candidate will have experience and skills in the following areas:

B2C & B2B Lead generation and marketing


Subscription marketing


Strong understanding of Direct Marketing metrics and the associated processes involved with monitoring and managing program effectiveness, including experience launching test programs and leveraging information to enhance strategic or tactical approaches


Email and digital marketing


Experience with developing highly functional teams that consistently overcome obstacles and achieve goals


Deep collaboration skills, particularly with colleagues from other internal departments that need to contribute to program development, and/or execution



Negotiating and managing external vendors


Ability to communicate ideas and strategies at a high level for cross-team buy-in


Good sense of end-user experience; keeps the customer perspective top of mind




Other Qualifications:

Strong project management skills


Comfortable working in a fast-paced, dynamic environment


Exceptional team work and relationship management skills


Highly motivated to think creatively and stimulate innovative ideas


Can find the minimally viable option to get to market faster


Results focused


Excellent written and oral communication skills


Positive attitude, proactive mentality, responsive and strong work ethic


Fluency with Microsoft PowerPoint, Word and Excel


Strong ability to organize and coordinate multiple tasks and communicate information in a timely fashion with an appropriate sense of urgencyacross a bicoastal team


Ability to execute programs on time and on budget




Position Requirements:

Bachelor degree required


7+ years marketing/advertising work experience, health care industry experience a plus


In-depth knowledge of integrated marketing and CRM disciplines (including sales process optimization, customer segmentation, targeting, and direct marketing)

Interested applicants should contact .; Watertown, Massachusetts, United States; User's other ads

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