Opening For PPC Expert (Digital Marketing)
New York City in New York (United States)
Publish date: October 1, 2015 06:28
Price: Free
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Description
ED Technologies Pvt Ltd
Opening For PPC Expert (Digital Marketing)
Exp- 3 yrs to 7 yrs
Adwords / PPC Specialist :
*Create, monitor and Optimize PPC campaigns across Google Adwords, Yahoo and Microsoft Ad Centre.
*Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics.
*Prepare and Analyze Keywords &Adcopy performance analysis report.
*New keywords research and analysis.
*Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
*Keep pace with search engine and PPC industry trends and developments.
*Should have experience in landing page optimization.
*Working with cross-functional teams to identify and implement best-practice SEM landing pages
*Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.
*Continuously optimizing bidding strategy to maximize ROI
*Excellent Analytical skills. Worked on Google analytics..Good Communication skills.
SEO :
*Develop, manage and implement the SEO strategy and project plans and generate SEO metrics to monitor the effectiveness of SEO initiatives.
*Optimize Website conversion
*Translate company business goals into successful search engine optimization strategies.
*Perform technical site analysis, competitive/keyword research and link analysis.
*Keyword research using Word Tracker, Google tools.
*Analyze search engine behaviors, news, strategies and report key developments to team members.
*Work with cross functional departments to develop and track all details of SEO initiatives.
Desired Skills and Experience
*Should be Graduate
*Good Communication Skill
*Good Analytical Skills
*GAP or Google Adwords Certified Individual should be an added advantage
*Fluency in PPC, SEM, SMO
*Fluency in Campaign Building, Campaign Optimization, Camapaign Analysis & Testing
*Creating Marketing Strategies as per industry & client requirement for generating optimum ROI; United States; User's other ads
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